This is yet another interesting print advertisement campaign published by Mas Cera Polish in Venezuela to strengthen brand image. The campaign focuses on elaborating the efficiency of the product in an appropriately exaggerated manner. The advertisements are trying to convey that the product has the capacity to polish floors to such an extent that it makes ice or figure skating possible on the floor. The campaign is showing a couple is enjoying figure skating in the kitchen and another ad is showing a lady is skating in bathroom.
The campaign has displayed a decently exaggeration of a remarkable idea. The presentation of the campaign is obviously expressive and conveys its message convincingly. The campaign evidently revolves around the product benefit and is itself vividly expresses it. The punch line of the campaign reads, ‘more polished floors’. The campaign was created by Leo Burnett, Venezuela.
jun
Emm.... I like the idea and the way they express it, and obviously the designer have successfully communicated it with the audience. Anyway, Jun, i thought you were doing something about misunderstanding in advertising based on cultural differences? If so then i personally think this is poor related to your writing... or you are doing exaggeration expression in advertising?
ReplyDeleteMaizi